It’s with a very heavy heart that I tell you that I've made the difficult decision to close Deakin & Blue. We’ll be trading until the end of the year, then hanging up our swimsuits for good.
Seven years ago, I set out to make joyful, confidence-boosting swimwear that didn't compromise on fit, feel or function. I wanted to build a business with a huge heart that did good for its customers and community whilst also doing huge good behind the scenes - making things well and honestly, paying fairly and operating sustainably. Sadly it has become increasingly difficult to achieve this while building a business that works commercially.
2024 has been a good year for us. We've launched a new collection and deadstock range, donated thousands of pounds to hardworking causes we believe in, we've recycled hundreds of suits and repaired many more. And we've met so many incredible women – online, on social media, at events and photoshoots. Week in week out we've heard and shared your inspirational Body Stories. All of this continues to bring us so much happiness - I wish we could run our business on joy.
I believe in leaving while the party's good and we can go out in the way we want to - knowing that we loved what we did and that we did our very best, until the very end. Our Goodbye D&B Sale launches today on our website with up to 50% off nearly everything.
We'll be sharing more of our highlights, bloopers and special memories over the coming weeks. For now, I just want to say a huge, heartfelt thank you for coming along this journey with us, and for giving so much back: the stories, the reviews, the brilliant photos and more.
It's been a wild and wonderful ride and I'm incredibly grateful to have been on it.
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
For AA-B cup busts: the Hepburn
For C-E cup busts: the Monroe
For F-HH cup busts: the Hendricks
SWIMSUIT SIZING
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
MUSE MEASUREMENT
HEPBURN
MONROE
HENDRICKS
BRA CUP SIZE
AA - B
C - E
F - HH
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
BIKINI TOP SIZING
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
BIKINI TOP SIZING
Cup Size
AA-B
C-E
F-HH
Band Size (inches)
26-28
8 Hepburn
8 Monroe
8 Hendricks
28-30
10 Hepburn
10 Monroe
10 Hendricks
30-32
12 Hepburn
12 Monroe
12 Hendricks
34-36
14 Hepburn
14 Monroe
14 Hendricks
38-40
16 Hepburn
16 Monroe
16 Hendricks
42-44
18 Hepburn
18 Monroe
18 Hendricks
KNICKER SIZING
All our knickers come in standard UK dress sizes from size 8 - 18.
BIGGER AND SMALLER SIZES
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at hello@deakinandblue.com - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
STILL NOT SURE?
Any questions or want to check your size in more detail? Get in touch via hello@deakinandblue.com.
