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Free UK delivery on all orders over £100. Free UK returns.
Free UK delivery on all orders over £100. Free UK returns.
Free UK delivery on all orders over £100. Free UK returns.
At Deakin and Blue we take your privacy seriously and work hard to ensure we only use your information in the way that you have agreed.
Our Cookie and Privacy Policies, below, explain what information we collect on our website and how it is used.
COOKIE POLICY
This website, https://www.deakinandblue.com/ (Website) is owned and operated by Deakin and Blue Ltd (We). Deakin and Blue Ltd is a company registered in England and Wales under registration number 10375306. Our VAT number is 260 0707 39. When we say ‘Deakin and Blue’ or ‘D&B’ we mean the website (deakinandblue.com) operated by or on behalf of Deakin and Blue Ltd.
deakinandblue.com uses cookies. We use cookies to personalise content and adverts in order to provide social media features and better analyse our website traffic. We share information about your use of our website with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
This Cookie Policy explains the following:
What are cookies and how do we use them?
Cookies are small text files that can be used by websites to make a user's experience more efficient.
We and our business partners collect information about your use of our online services using cookies. Cookies are very small files that are, with your permission, sent by us to your computer or other device which we can access when you visit our Website in future. Cookies help us remember who you are and other information about your visits. They can help display the information on our Website in a way that matches your interests. Most major websites use cookies.
The cookies we and our business partners use on our online services can be grouped into the following categories:
Types of cookies
The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission. Our Website uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
A. First-party cookies
A first-party cookie is a cookie set by the domain name that appears in the browser address bar (i.e. our Website), for example a Facebook Targeting Cookie. This cookie helps us track the effectiveness of our Facebook advertising campaigns. More information about this cookie can be found here.
B. Third-party cookies
A third-party cookie is a cookie set by a domain name that is not the domain name that appears in the browser address bar. These third party cookies are likely to be analytical or performance or targeting cookies, for example:
Google Analytics Cookies. Google Analytics is Google's analytics tool that helps website and app owners to understand how their visitors engage with their properties. It may use a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google. More information about this cookie can be found here.
DoubleClick Targeting Cookies. Advertisements are received from Google Double Click servers to your browser along with a cookie to anonymously identify you as you visit websites which serve advertising from Google Double Click servers. More information about this cookie can be found here.
How to reject or opt out of receiving cookies
You can at any time change or withdraw your consent from the Cookie Declaration on our website.
How to ask questions or contact us about this policy
Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy (below). If you have any questions, comments or requests regarding this policy please contact hello@deakinandblue.com.
This Cookie Policy was last updated on 14th July 2022.
PRIVACY POLICY
This website, https://www.deakinandblue.com/ (Website) is owned and operated by Deakin and Blue Ltd (We). Deakin and Blue Ltd is a company registered in England and Wales under registration number 10375306.
We are the data controller in respect of your personal information. Accordingly, we have developed this privacy policy for you to understand how we collect, use, communicate, disclose and make use of your personal information.
How and when do we collect personal information from or about you?
We collect and process personal information when you:
The information we collect about you may be directly identifiable or indirectly identifiable personal information. Identifiable information refers to something directly identifiable to you, for example, an email address or name. Indirectly identifiable information is information we may use which tracks your actions on or off our Website but does not include directly identifiable information. We may, as an example, collect details about your visits to our Website, including traffic data, location data and other communication data, used for analytics to improve your experience with our Website. We use this data for reporting and for monitoring the effectiveness of advertising or marketing campaigns.
We will indicate where any personal information we have requested is mandatory or optional. We will also explain the consequences should you decide not to provide information which we have indicated is mandatory. In some circumstances this may mean we are unable to provide you with a certain service or product.
What personal information we collect about you
We may collect and process the following personal information about you which you provide to us:
We may collect and process the following additional information about you:
Purposes for processing your personal information
We may process your personal information for the following purposes:
Legal basis for processing your personal information
We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use your personal information. In almost every case the legal basis will be one of the following:
Consent: For example, where you have provided your consent to receive certain marketing from us. You can withdraw your consent at any time, including by clicking on the "unsubscribe" link at the bottom of any marketing email we send you or by contacting us at hello@deakinandblue.com
Our legitimate business interests: Where it is necessary for us to understand our users, promote our services and operate effectively as a digital platform provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights. For example, we will rely on this legal basis when we conduct certain market analysis to understand our users in sufficient detail, so we can create new services and improve the profile of our brand.
Performance of a contract with you (or in order to take steps prior to entering into a contract with you): For example, where you have purchased a product from us and we need to use your contact details and payment information in order to process your order and send the product to you.
Compliance with law: Where we are subject to a legal obligation and need to use your personal information in order to comply with that obligation.
Where we store your personal information
The personal information that we collect may be transferred to, and stored at, a destination outside the UK or the European Economic Area (the EEA), including countries which have less strict, or no data protection laws, when compared to those in UK and Europe.
Whenever we transfer your information as described in the paragraph above, we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect your personal information and to make sure it is treated securely and in accordance with this privacy notice. In these cases, we rely on approved data transfer mechanisms (such as the EU "Standard Contractual Clauses" and the EU-US "Privacy Shield") to ensure your information is subject to adequate safeguards in the recipient country. If you are located in the UK or the EEA, you may contact us for a copy of the safeguards which we have put in place to protect your personal information and privacy rights in these circumstances.
How we keep your personal information
We take steps to ensure that the personal information that you provide is retained for only as long as it is necessary for the purpose for which it was collected. After this period it will be deleted or in some cases anonymised. For example, if you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing and tax purposes. We may also keep a record of correspondence with you (for example if you have made a complaint) for as long as is necessary to protect us from a legal claim. If you have submitted a CV to us we keep CVs from successful applicants for 6 months, whereas unsuccessful applicants' CVs are deleted after the position they applied for has been filled.
Where we have collected the personal information based on your consent and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent then we will delete your personal information. You can do so by emailing us at hello@deakinandblue.com. However, please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.
Security of your personal information
Our Website uses high-level Secure Socket Layer (SSL) encryption. You can therefore rest assured that we take the security of your payment and personal details very seriously. We may vary this in the future if we feel you will benefit from greater security whilst using our Website.
You can tell whether a webpage is secure as 'https' will replace the 'http' at the front of the deakinandblue.com in your browser address window, also a small locked padlock will appear in the bottom bar of your browser window. Our Website and our servers have appropriate technical and organisational measures in place to protect against unauthorised or unlawful use of your personal information as well as the accidental loss, destruction or damage of your personal information whilst under our control. We conduct regular audits of data processing activities and security controls to ensure we have an appropriate level of security at all times.
We also ensure that personal information systematically destroyed, erased, or anonymised when it is no longer legally required to be retained or to fulfil the purpose(s) for which it was collected.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information as described above, we cannot guarantee the security of your information transmitted during your use of our Website and other digital properties.
You must also keep your password and any other authentication information for our Website and other digital properties confidential. If you know or suspect that anyone other than you knows your password or any other authentication information, you must promptly notify us in accordance with our Terms of Use.
Do we share your personal information with anyone else?
We may share your data with any third parties which are our suppliers and service providers, who need your data in order to fulfil a service, such as reporting or taking payment for an order, on behalf of Deakin and Blue.
We may disclose your personal information to other third parties in the following limited cases:
Except as described above, if we give your data to any other third party who is not providing a service, for example, an advertiser who has paid for a competition on our Website, we will only share this data if we have been given consent by you to do so.
We may share your personal information within our group of companies (i.e. our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006).
We invite you to review the below privacy policies. These are suppliers and service providers that handle your personal information on behalf of Deakin and Blue. While these companies are trusted by us to handle your personal information, it is important that you review them as well so that you are fully aware of how your data is processed. If you have any questions regarding this do not hesitate to contact us on hello@deakinandblue.com
Facebook: www.facebook.com/ads/about/ We serve ads to people on Facebook based on their user profiles on Facebook and Instagram, this might include what they like, dislike or things they have shown an interest in.
Google: policies.google.com/technologies/partner-sites. We use Google Analytics to track any orders through our Website by using an order number as the identifier. While this does not show a name or email, we can use that order number internally to analyse what country a customer was in when they purchased, or for example, what marketing campaign they clicked through before purchasing. This enables us to analyse how our various marketing campaigns are performing, and opportunities for launching new marketing campaigns in different areas. We only use this information internally to monitor performance and never share this with third parties. If you would like your details to be removed from this analysis please email hello@deakinandblue.com
Klaviyo: klaviyo.com/legal/privacy-notice. We use Klaviyo to send out email campaigns to email addresses that have been subscribed to receive newsletter campaigns from us. We track how often a particular email address will open or click through our campaigns, or purchasing behaviour of our database. This allows us to send out campaigns based on an email address' behaviour, so that we can be more targeted in our messaging. We also use this service to send out unique order-based offers, for example, sending a discount code for a product when a customer purchases a magazine.
PayPal: www.paypal.com/en/webapps/mpp/ua/privacy-full. PayPal is used to process payments on our Website
Social media: we use Later for scheduling and commenting on social media posts. This tool is only used for our scheduling and commenting on Facebook, Instagram and Twitter.
Reporting and advertising tools
We, and the below service providers, share the indirectly identifiable data in order to enable various reporting or advertising tools. We do not share any directly identifiable information, such as a name or an email, for the performance of these tools.
Google AdWords: we serve ads to people on Google based on their browsing behaviour, this might include what they like, dislike or things they have shown an interest in.
Facebook and Instagram ads: we serve ads to people on Facebook and Instagram based on their user profiles on Facebook and Instagram, this might include what they like, dislike or things they have shown an interest in.
Facebook: we run ads on Facebook and Instagram that use identifiers of our customers or users who have signed up to receive newsletters from us, we take the profile of these customers or newsletter subscribers and show ads to new users based on similarities between likes and dislikes of our customers or newsletter subscribers. We collect the data for Facebook ads through cookies on our Website and through order data collected when a customer purchases. If you would like to opt out from this you can email hello@deakinandblue.com and we will remove your details from our lists.
Google Analytics: we analyse our Website user data, i.e., how someone navigates our Website, to understand what areas of our Website or which marketing campaigns work best. This might include what country a user is in, whether they are a new visitor or returning user, which marketing campaign they came to our Website through. Google Analytics will associate the visitation information that it collects from Deakin and Blue with Google information from accounts of signed-in users. This means we can track a user across devices if they are signed in to their Google accounts, however we cannot see which user has visited across different devices, so the data is not directly identifiable.
Klaviyo: we track overall clicks and opens for a newsletter. This means we can analyse how newsletters perform.
Shopify: we track article views with this tool, so that our staff can track the progress of each web page when they are editing. This tracks how many views each page has attained since being published.
Your rights in relation to your personal information
You have certain rights in relation to your personal information. These include: the right to be informed of the ways in which we use your information (as we seek to do in this privacy policy), the right to object to the processing of your personal information for certain purposes (such as marketing purposes see Changing your personal information and opt-in or opt-out marketing permissions below), the right to access your personal information, the right to request that we correct or rectify any personal information that we hold about you which is out of date or incorrect, to restrict or erase your personal information (in certain circumstances), or to receive a machine-readable copy of your personal information.
We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. If you wish to exercise any of these rights, please contact us using the contact details below.
You may also have the right to complain to a data protection authority such as the UK Information Commissioner's Office (https://ico.org.uk/) (or relevant authority in your country of residence) if you think we have processed your personal information in a manner which is unlawful or breaches your rights. If you have such concerns we request that you initially contact us (using the contact details below) so that we can investigate, and hopefully resolve, your concerns.
Our Website and other digital properties may, from time to time, contain links to and from third party websites and services such as our business partners and advertisers. If you follow a link to any of these websites and/or services, please note that they have their own privacy notices and we do not accept any responsibility or liability for them. Please check any such third party privacy notices before you submit any personal information to these websites or services.
Changing your personal information and opt-in or opt-out marketing permissions
Personal information should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date. You can log in to your account to access and amend your details. If you are having any difficulties accessing these details or would like to change your marketing consent status, contact us at hello@deakinandblue.com.
All our marketing emails also have unsubscribe links featured in the footer. Clicking this link may be the fastest way to stop receiving these communications.
Changes to this Privacy Policy
We may change this privacy policy at any time. The new privacy policy will be displayed on our Website and in the applicable digital property. The date this privacy policy was last updated appears at the bottom.
How to ask questions or contact us about this Privacy Policy
We realise that there is a lot of information in this policy, we are very happy to discuss the details in greater depth or answer any questions if there is anything you do not understand. Email us at hello@deakinandblue.com.
This Privacy Policy was last updated on 14th July 2022.
We've developed our unique Muse Measurement sizing system to offer a comfortable, sleek and sculpting fit, whatever your shape or size.
We know that no two “size 12” bodies are the same, so our sizing is tailored to three different body shapes:
Step One: Pick your usual UK dress size from 8-20.
Step Two: Pick your bust size based on our Muse Measurements system:
| MUSE MEASUREMENT | HEPBURN | MONROE | HENDRICKS |
| BRA CUP SIZE | AA - B | C - E | F - HH |
So if you typically wear a UK size 14 and wear a 34A bra, you’d order a 14 Hepburn. Likewise if you’re a UK size 10 and wear a 30F bra, you’d order a 10 Hendricks.
All our pieces are designed to offer stretch. However, if you’re in between sizes we recommend sizing up.
If you are very long in the body, we also recommend going up a dress size to offer additional length.
Our Swimbras & Swim Crops are designed to fit snugly so that you feel 100% secure as you move. We have developed a precise Bikini Sizing System to help you identify your correct size.
| BIKINI TOP SIZING | Cup Size | |||
| AA-B | C-E | F-HH | ||
|
Band Size (inches) |
26-28 | 8 Hepburn | 8 Monroe | 8 Hendricks |
| 28-30 | 10 Hepburn | 10 Monroe | 10 Hendricks | |
| 30-32 | 12 Hepburn | 12 Monroe | 12 Hendricks | |
| 34-36 | 14 Hepburn | 14 Monroe | 14 Hendricks | |
| 38-40 | 16 Hepburn | 16 Monroe | 16 Hendricks | |
| 42-44 | 18 Hepburn | 18 Monroe | 18 Hendricks | |
All our knickers come in standard UK dress sizes from size 8 - 18.
We currently offer all bikinis in sizes 8-18 and all swimsuits in sizes 8-20.
We are very aware that our size range is still relatively limited. We’re a small independent brand, and have focused initially on offering a highly comprehensive and effective set of products to women who wear dress sizes 8-20.
However we are very responsive to demand. If you would like to see more sizes in different types of products please get in touch at hello@deakinandblue.com - we'd love to hear from you.
For example, when we first launched back in June 2017 we tested customer demand for our products in sizes 8-16. So many of you got in touch to say that you were interested in our swimwear but needed larger sizes that within six months we expanded our size range up to UK size 20. We're really listening to you.
Any questions or want to check your size in more detail? Get in touch via hello@deakinandblue.com.