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CLOSING DOWN SALE. ALL ITEMS REDUCED AND FINAL SALE.
CLOSING DOWN SALE. ALL ITEMS REDUCED AND FINAL SALE.
Some 50,000 people attended the London Triathlon Show last weekend and so we had the great pleasure of meeting 100s of women - from those planning their first triathlon to those who were preparing for their 8th or 9th. It was a very inspiring weekend.
However, as a team across the three days, we were really struck by the recurring message from the women we met:
It was remarkable that so many women - women whose bodies undertake impressive feats (sometimes on multiple occasions, over multiple years) - still measured their bodies against a single perception of what it is to be strong or healthy or fit.
It was such a great reminder of the importance of sharing images (as we do) of women of all shapes, sizes and ages - women who feel fantastic in their own skin and proud of the achievements their bodies have seen them through. Because it's bloody impressive if you can complete a triathlon.
You look like a triathlete, because you are one.
