FRIENDS OF D&B: Our partnership with CoppaFeel!

When we first heard about CoppaFeel!, the breast cancer health and education charity, we immediately warmed to them. Not only are they on a mission to do something completely inspiring and incredible (stamping out late detection of breast cancer) but their modus operandi – fun, straight talking and lots of “boob” chat, really resonated with us. So when CoppaFeel! invited us to join them in their #brahijack campaign, we couldn’t have said yes more quickly.

Here’s the whole story…

Who is CoppaFeel!?

CoppaFeel! is a breast cancer charity on a mission to stamp out the late detection of breast cancer. CoppaFeel! was founded in 2009 by a lady called Kris who, at 23, had just been diagnosed with stage four breast cancer. And there is no stage five.

CoppaFeel! are on a journey to debunk the myth that breast cancer only happens to older women (and indeed, only women) through educating and building awareness of the signs and symptoms of breast cancer. They run events, break world records, send Boobette ambassadors (from “boob HQ”) into universities and more.

Their goal: that you know the signs and symptoms of breast cancer, know what your boobs look and feel like normally, check your boobs regularly throughout your lifetime and have the confidence to see a doctor if you notice anything that doesn’t feel right for you.

How we’re working together

Every Deakin and Blue swimsuit and swimbra comes with a #brahijack label to remind you to check your boobs for signs of breast cancer, and every delivery comes with a boob checking card which remind you of the eight key symptoms you should be looking for.

Here’s what CoppaFeel! had to say:

“We’re really excited that Deakin and Blue are coming on board as our latest #BraHijack partner. It’s fantastic that Rosie shares the passion for our mission to stamp out late detection and misdiagnosis of breast cancer. Our #BraHijack labels serve as an important reminder for women to regularly check their boobs and learn what is normal for them, because one day it could save their life.”

What you can do

Easy. Check your breasts once a month. Here's a quick guide to what you need to look and feel for:

And if anything seems unusual, head straight to your GP.

Want to know more about CoppaFeel! – visit them at CoppaFeel!